Here you can ask questions about me, what I've built, how I work, or why I'm interested in being a part of the Human Agency team.
About
I built Hippo for my fiancée, a producer at an advertising agency. Her work was scattered across Slack, Google Docs, and Drive: budgets in one place, post-production capacity in another, partner contacts and ratings somewhere else, key dates and deliverables everywhere. She'd tried other tools, but they never stuck. Using them was just one more step on an already full plate.
Hippo pulls it into a single dashboard: budget tracking, production partner management with ratings, notes, and contact info, capacity planning for the post-production team, and monthly, quarterly, and yearly reporting on spend, partner activity, and capacity. It also includes Scout, an AI partner-finder that helps producers find and evaluate the right production partners for a job.
The name, the animal, and the calm pastel palette are deliberate. Producers are usually drowning. Hippo is meant to feel like relief, not another tool. She uses it.
What's next
About
Poll data is the north star of any good campaign, but it almost never reaches the people who need it most: the staff writing the texts, emails, and social posts. Consultants guard their research, nobody has time to read a 60-page poll, and campaign communications drift off-message as a result. I check my crosstabs before I write anything. Most campaign staff don't even have access to them.
readout gives the whole campaign, with permission controls, access to the research in a usable form: top-line numbers, the strongest positive and negative frames, targeting data, and geographic and demographic breakdowns. Configure an audience, say women over 35 in Southern California who care about healthcare, and readout returns the frames that work for them from the actual poll, then drafts SMS, email, video scripts, and social content built on them. A news monitoring feature tracks recent coverage, positive or negative, and turns it into petition ideas and call-to-action hooks.
It was my first app, built with Gemini, and I'm now rebuilding it with Claude.
What's next
About
I love to cook, but I don't follow recipes. I make my own, and I kept losing them: the ingredients, the proportions, the techniques. I was developing dishes in real time with AI chat, but the history was messy and nothing was saved. Scratch is the structured, permanent home for that process.
You develop and save recipes with Sous (pronounced "Sue"), an AI sous-chef who answers technique questions, adjusts ingredients, and after you cook, asks what to change next time. Recipes live in one of two states: In Development, while you're tweaking between batches, and Locked, when you've nailed it and it's ready to reproduce and share. Locked recipes can be shared with friends, and family meal mode adjusts quantities for a group of adults, older relatives, and kids.
Scratch isn't for the point-your-phone-at-the-fridge crowd. It's for people who want to develop and own their recipes over time, and pass them down the way our mothers did. The look is a chef's working notebook: watercolor food, yellow masking-tape buttons, and blue marker handwriting.
What's next